Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve JobsDESCRIPTION : An insider's account of Apple's creative process during the golden years of Steve Jobs. 'If youve ever wondered what its like to work in a hotbed of innovation, youll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play by play of their creative process from generating ideas to doing a demo for Steve Jobs.' Adam Grant Hundreds of millions of people use Apple products every day;